Dr. Elfrieda Hiebert is President and CEO of TextProject, a nonprofit that provides open-access resources to support higher reading levels, and a research associate at the University of California, Santa Cruz. Hiebert received her Ph.D. in Educational Psychology from the University of Wisconsin-Madison. She has worked in the field of early reading acquisition for 45 years, as a teacher’s aide and teacher in California and, as a teacher educator at universities across the nation. Hiebert’s research on fostering fluency, vocabulary, and knowledge through appropriate texts has been published in numerous scholarly journals and books. She has been the recipient of several awards for her work, including International Reading Association’s William S. Gray Citation of Merit and the American Educational Research Association’s Research to Practice award.